Muhammad Waqas
Best SEO and GEO consultant in Pakistan, helping brands win in search and inside AI answers across UAE, KSA, UK and US.
Visibility Overview
Live
Snapshot of recent performance across managed brands. Figures are conservative and verified.
Trusted across brands and markets
Impact by the numbers
Outcomes from eight years in search across healthcare, ecommerce and aesthetics brands.
Based in Islamabad · Open to remote
Eight years turning search into revenue
I am Muhammad Waqas, Head of SEO and AI Visibility. Today I own SEO and GEO strategy across a multi location healthcare network, leading clinic brands in Dubai, Abu Dhabi, KSA, the UK and the US.
I run search at scale: twelve specialized teams and more than eighty people across twenty plus concurrent projects. My core is technical SEO and site architecture, international and local SEO in English and Arabic, schema and structured data, large site migrations, and AI content systems that hold quality at volume. I also build for GEO and AEO, so brands stay visible as search moves into AI answers.
Services, end to end
Full service SEO and GEO for healthcare, ecommerce and aesthetics brands that need search and AI visibility at scale.
Technical SEO and Architecture
Crawl budget, indexation, Core Web Vitals, internal linking and clean architecture that scales to thousands of pages.
GEO and AI Visibility
Entity, schema and content tuned so your brand is cited inside AI answers in ChatGPT, Google AI overviews and Perplexity.
International and Local SEO
Multi location and multi market growth in English and Arabic, with hreflang, Google Business Profile and local authority.
Site Migrations and Recovery
Safe migrations, redirect mapping and ranking recovery after drops or replatforms, with no lost equity.
Schema and Structured Data
Custom JSON LD across Organization, FAQPage and BreadcrumbList that wins rich results and feeds AI engines clean data.
AI Content Systems
Scalable content pipelines with built in quality scoring, so you publish at volume without sacrificing quality or trust.
Selected results
Real outcomes from leading SEO across a multi location healthcare network in the UAE, KSA, UK and US.
Scaled 10 clinic websites in 18 months
Built the SEO program for a multi location clinic network from the ground up to a combined 30,000 plus monthly organic sessions, contributing to over $100M in attributed client revenue across the portfolio.
Fixed crawl budget waste at scale
Identified CSS and JS version parameters consuming 54 percent of crawl budget on the KSA site, then cleaned indexation and rolled out custom schema across every property.
Restructured a US site with no lost equity
Migrated the US clinic site from state level to city level URL directories across Florida, Texas and New Jersey, with a complete 265 page redirect map.
Built an 11 stage AI content pipeline
Designed a content system with anti pattern detection and automated quality scoring, an eight out of ten gate across six metrics, enabling quality production at volume.
Experience
Eight years leading search teams across healthcare, education and ecommerce.
Head of SEO and AI Visibility
Own SEO and GEO across seven plus international clinic branches with twelve teams and eighty plus specialists. Led a lead recovery after a 35 percent decline in the Dubai branch and adapted strategy for AI powered search.
Digital Marketing Consultant
Led a team of five across SEO, PPC, email and social for a large online education platform with ten thousand plus students, combining organic and paid channels for enrollment growth.
SEO Team Lead
Delivered end to end SEO, from technical audits to on page and link building, for businesses across Australia.
SEO Team Lead
Led a team of five across five concurrent projects, owning technical SEO, content strategy and team training.
Why work with me
Straight reasons a recruiter or client should reach out. No fluff, no invented praise.
An operator, not just an advisor
I run SEO in house at scale, so the strategy I give you is the same strategy I ship and stand behind every day.
Proven in tough markets
Real wins in aesthetic clinics and competitive local search across the Gulf, the UK and the US, not soft niches.
GEO and AI visibility native
I work where search is heading. Your brand gets built to be cited inside AI answers, not just ranked on page one.
Conservative, verified reporting
Every number I share is one I can back up. You get honest reporting you can take to a board with confidence.
Direct access to me
You work with me, not a rotating account team. Priorities stay aligned and decisions happen fast.
Built for multiple markets
From single sites to multi domain networks, I plan SEO that scales cleanly across regions and languages.
Tools and platforms
Certifications
- Google Analytics Certified
- HubSpot Inbound Marketing
- HubSpot Content Marketing
- SEMrush SEO Toolkit
BS Software Engineering — UIIT, PMAS Arid Agriculture University, Rawalpindi (2023). Languages: English, Urdu and Arabic.
Frequently asked questions
Services, markets, how we work, and how to reach me.
Full service SEO across technical SEO, on page optimization, content strategy and link building, plus GEO work that helps brands get cited inside AI answer engines. Engagements range from audits and strategy to hands on execution and ongoing growth.
Based in Pakistan and working with brands across UAE, KSA, UK and US. Comfortable with competitive local markets, multi domain networks and international rollouts.
Most engagements start with an audit and a clear plan, then move into monthly execution and reporting. You work directly with me, not a faceless team, so priorities stay aligned and reporting stays honest.
GEO, or generative engine optimization, is the practice of making a brand visible and citable inside AI answer engines such as ChatGPT, Google AI overviews and Perplexity. It builds on strong SEO foundations and adds entity, structured data and content work tuned for AI retrieval.
Healthcare and aesthetic clinics are my deepest specialism, alongside ecommerce. I have scaled clinic networks across the UAE, KSA, UK and US, and I work comfortably in other competitive service markets.
Yes. I currently lead twelve teams and more than eighty specialists, and I build repeatable onboarding, processes and quality systems. I can lead your team, train it, or work alongside it.
Email info@waqasseo.com with a few lines about your brand, your market and your goals. You will get a direct, practical reply with next steps.
Ready to grow in search and AI answers?
Tell me about your brand and your market. I will reply with a clear, honest view of the opportunity and the next steps.
Start a project
Tell me about your brand, your market and your goals. You will get a direct, practical reply with next steps, usually within one business day.